Just few months ago after Pepsi announced it’s partnership with Nicki Minaj, the brand has snatched Beyonce for $50 million to star in it’s global campaign.
Very soon, we’ll be seeing Beyonce’s face on Pepsi cans and other products, as well as her cutouts in stores. Beyonce will also star in a new ‘Live For Now’ global television commercial and Pepsi will also sponsor Beyonce’s 2013 Super Bowl half-time show.
“The Beyonce partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand.”
And this is what Beyonce had to say…
Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.